A Case Study Interview with Mike Frieder, CEO of OnCall Compliance Solutions
Maddie Bell (00:03):
Mike, can you introduce yourself and share a bit about OnCall Compliance Solutions?
Mike Frieder:
Absolutely! My name is Mike Frieder, and I run OnCall Compliance Solutions. We specialize in securing U.S. defense contractors from cyber threats, terrorism, ransomware, and all things information security.
We spend millions of dollars per year on marketing, and for many years, one of our biggest challenges has been finding a scalable and systematic way to set appointments for our sales team.
Maddie Bell (01:00):
What specific challenges did you face with appointment setting before using AI?
Mike Frieder:
We have struggled for years to make appointment setting scalable. Over time, we've gone through at least 150 SDRs, trying to find the right people to generate quality sales meetings.
The problem?
✅ Good closers are NOT the same as good appointment setters.
✅ Scaling with humans is tough—it’s expensive, inconsistent, and hard to maintain.
✅ We had gaps in engagement—prospects were interested, but we lacked an efficient way to interact with them and move them to the next step.
We knew that if we could create a repeatable, scalable, and high-quality process, we’d have something game-changing.
Maddie Bell (02:00):
How did AI change your appointment-setting process?
Mike Frieder:
AI allowed us to finally solve the challenges we faced with SDRs. With Scheduler AI, we’ve created a scalable and repeatable process that works 100% of the time—something we could never achieve with human SDRs.
With AI:
✅ Every single inbound lead is engaged immediately.
✅ Prospects have a meaningful conversation tailored to their needs.
✅ Scheduling an appointment feels like their decision, not us pushing it on them.
The result? 36% more booked appointments.
And most importantly, our sales reps no longer waste time on unqualified leads—they only talk to serious prospects who are ready to move forward.
Maddie Bell (03:00):
What kind of ROI have you seen from using Scheduler AI?
Mike Frieder:
The ROI has been insane.
We’re seeing a 1,000% return on investment—meaning for every $1 we invest in Scheduler AI, we’re getting $10 back in lead value.
We are data-driven, and I checked my numbers before this call to make sure. When you have a 10:1 return on lead generation, the only question is:
How much more money can we put into this?
I’ve tested a lot of sales and marketing solutions over the years. Most don’t work. But Scheduler AI is the real deal. It hasn't missed a single lead.
Maddie Bell (04:00):
How does AI compare to other marketing tools you’ve tried?
Mike Frieder:
At OnCall, we have a 6% R&D budget dedicated to testing new marketing tools. Our team’s sole job is to find innovative solutions that can move the needle in lead generation.
And let me tell you—it’s rare to find something that works this well.
When we get a win, it’s like striking gold. This is one of those moments.
Here’s the bottom line:
✅ AI increased our marketing efficiency by 36%.
✅ We’re converting over one-third of our inbound traffic just through AI-powered conversations.
✅ AI is more effective than traditional live chat, email campaigns, and even paid ads.
If your marketing could be 36% more effective, you’d be crazy not to do it.
Maddie Bell (05:00):
Now that you’ve seen success, what’s next for AI in your business?
Mike Frieder:
We’re doubling down.
Initially, we used AI for SMS-based engagement. Now, we’re expanding into web-based chat and HubSpot integrations.
Here’s why that matters:
✅ Traditional chat tools (like HubSpot) are limited—you have to script everything manually.
✅ AI adapts in real time—it can pull from a large language model and dynamically adjust responses.
✅ AI understands our prospects better than most SDRs ever could.
The AI is now more knowledgeable than some of our certified compliance experts—because it has access to every key piece of information in our company.
Maddie Bell (06:00):
Would you recommend AI-powered appointment setting to other companies?
Mike Frieder:
Absolutely.
If you have a sales team that depends on booked meetings, AI isn’t just an advantage—it’s a necessity.
✅ If you’re relying on human SDRs, you’re leaving money on the table.
✅ If your business depends on internet leads, AI will scale your pipeline instantly.
✅ If your closers are wasting time on unqualified leads, AI will fix that problem overnight.
For OnCall Compliance Solutions, Scheduler AI has been a game-changer.
✅ AI increased booked meetings by 36%.
✅ Scheduler AI delivered a 10x return on investment.
✅ AI eliminated SDR inefficiencies, engaging every lead instantly.
✅ AI dynamically adapts to prospects, making conversations feel personal.
✅ Expanding AI usage is a no-brainer—it’s outpacing human performance.
For any company struggling with scaling sales appointments, AI isn’t the future—it’s the present.
