GTM Training Series

AI Lead Screening: Smarter Qualification. Faster Routing.

Speed matters—but so does fit. This training shows you how to build an AI qualification workflow that starts intelligent conversations instantly and routes leads based on both intent and revenue stage.

Lead routing has never been more critical—or more broken. Most B2B teams today are stuck between speed-to-lead pressure and misalignment in lead quality. This training cuts through the noise and shows you exactly how to build an AI-powered qualification and routing workflow that adapts to your real buying process—not a static scorecard.

Inside, you'll learn how to instantly engage every hand-raiser through a personalized AI conversation, then qualify them based on live intent signals, not assumptions. You'll see how to segment leads by revenue stage, match them to the right reps or programs, and even handle objections and FAQs—all before your team lifts a finger.

We’ll walk you through the full build of this workflow using a real-world example (Scale Founders), show how it connects to HubSpot (or any CRM), and preview it live via SMS. Whether your buyer needs a closer, a nurturer, or a no-touch flow, this training will show you how to route them the right way—fast.

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The AI Qualification & Routing Playbook

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